Key Learnings From This Episode
- Microlearning technology is aligning with human behavior by delivering bite-size pieces of content versus longer form. It is not less content – it is just breaking it down so that there are more completions in between and more engagement.
- About ConveYour: ConveYour is a leading platform provider for microlearning technology. It has earned the distinction of being number one for learner engagement, having pioneered a way to create an experience - and enable companies to create - an experience that people love to consume.
- What is driving the shift in how people are learning? First, attention spans are smaller. Second, companies care more about culture and employee engagement and have realized that what they have been providing in training is not aligning with the culture they are trying to create. Current training is boring and ‘screams’ irrelevancy when you give an experience that is inferior to what people use every day in their lives – like an iPhone.
- How does a bite of learning work? You create 60 minutes of content. Break that into 2-5 minute videos – sometimes 1-minute videos depending on the use case and then ‘drip feed’ that to mobile devices via text notification, providing learners with a unique link so there is no login required. The link takes learners into their portal for the micro lesson. You can have another one sent in a few days or have it self-paced. Instead of one big chunk, you break the learning down into small bites and make it engaging. Companies (mid-size to large organizations) are using the technology to bring their content and current LMS systems to life, or they are using it as a stand-alone, modern solution.
- Learner Trust. If you break learner trust, you blew it. You need to deliver a lesson in 5 minutes or less where people can learn something that is valuable and meaningful to them, where they then get recognized for it, and they see that recognition. If you can do that in 5 minutes and it is delivered via mobile, you have won, and it attracts them. Dripping it out is key. ConveYour is seeing up to 100% retention by avoiding giving the content all at once.
- What Makes Microlearning Work? The Flywheel Concept. Microlearning taps into an employee’s achievement drive by giving achievement currency. Give points for completing a lesson or make it more dynamic (points for right answers). A leaderboard is updated showing participation or participation and right answers, and then you can give rewards to people if you want. Even if you don’t want to give rewards, it propels people to come back.
Citing Jim Collin’s flywheel concept in Good to Great, Isaac explained that successful learning is not just one thing. It’s not just the gamification of learning that makes it work. It’s the sum of many things – gamification, social learning, small bite-size pieces, compelling content that is direct, dripping it out.
- The Importance of Mobile. Some companies are afraid of leveraging mobile devices. Embrace technology. Lead while helping people do well with the tools. If people are distracted while using their phones, that is a management issue to address. Put less control on people and expect them to rise up versus trying to control and letting them stay down. ‘Mobile’ is a big deal. Most things are made for PC and will also work on mobile. Things need to be made for mobile and also work on PC. The delivery system is made for mobile, but it works on everything.
- The Advantages of Microlearning. The speed of change is hard to keep up with. If you have a traditional lesson that is outdated, you are probably not going to update it because of the cost, time and effort. If there is less pressure on the editing of a video and it is easy, and the software can bring it to life, then you can just make another one and swap it out. You have to make it easy.