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Executive Coaching Cultures Gain Momentum


April 26th, 2011

- Updated on

February 6, 2017 - 12:13pm

In our penultimate blog on the top ten coaching and leadership development trends, we report on the momentum in the growth of coaching cultures, as well as the more ambitious goals of today’s leadership programs. Click here for Trends 6 & 7: Career Ladders & Leader Role

Trend 8 – Executive Coaching cultures gain momentum

What AJO Is Seeing:

The increased use of virtual, peer and group coaching, social media and interactive technology is bringing coaching out of the management suite. This is achieving two important goals: 
  1. The development of coaching skills at lower levels within organizations
  2. Organizations are able to make their development budgets go further 

Critical to the success of these new techniques are facilitated programs such as coaching skills development for leaders and managers. We applaud organizations that are making strides in this area and the payoff is significant.

Trend 9 - Large scale, combination coaching programs achieve broad organizational objectives

Programs involving a cross section of corporate leaders, external coaches and internal mentors are becoming a prevalent method for focusing action learning on specific corporate objectives. Developing mentoring and coaching capabilities provides a social approach to increasing organizational performance.

Case Study: One pharma organization with whom we are working introduced a leadership development program last year to accomplish two goals:

  1. To ensure its talent pipeline is filled
  2. To ensure leaders can handle business challenges

The program design incorporates several components, including development workshops, training, conference calls, mentoring and coaching. Each participant is assigned a mentor from the organization’s leadership team in addition to an AJO external coach. Coaching spans a period of 11 months with 24 hours of total coaching time for each leader during this timeframe. The program has been so successful in achieving its goals, it is being repeated this year with a new group of participants. We are proud to report that "external coaching" was perceived by the participants as one of the best components of the program and several have extended their coaching engagements as a result.

What Others Are Reporting:

  • Creating a Coaching Culture (March 2011) Executive Coaching Conference - The Conference Board. AJO attended this year’s conference and particularly enjoyed the session, entitled, ‘Creating a Coaching Culture in Your Organization’ in which David B. Peterson, Ph.D., Director, Learning and Development at Google, outlined four characteristics of a successful coaching culture:
    • Individuals are active, self-directed learners
    • People work together to enhance individual and collective learning
    • Leaders facilitate, model and reinforce learning
    • Organizational systems and processes support formal and informal learning and development

Peterson emphasized the importance of being clear about the objectives of developing a coaching culture (E.g. Retention and engagement, performance enhancement, teamwork, agility, speed etc.)

  • Creating Coaching CulturesCCL's “On Demand” Webinar ($) explores why a coaching culture is so important and steps involved in creating a coaching culture within an organization.
  • Global trends in the Use of Coaching in the Workplace (April 2011). This new study by the NeuroLeadership Group surveyed over 363 respondents in 28 countries. The study compared the ways in which internal coaching, executive coaching and coaching skills programs are being used in organizations. 79% of the respondents have a coaching program in operation in their organizations and 81% plan to maintain or increase their level of spending on coaching skills training. Furthermore, 72% of organizations incorporate coaching skills training to their overall coaching strategy. In fact, coaching skills training exceeds all other coaching methods (I.e. internal coaching, external coaching etc). 

Click here for Trend 10: The Tangible Impact of Executive Coaching

To view all ten trends, select Coaching/Leadership Development Trends