How Perfect Is Your Pitch Presentation?
Posted inAJO In the Community
onOctober 18th, 2018
- Updated onOctober 18, 2018 - 12:20pm
Earlier this month, BioNJ and the New Jersey Economic Development (NJEDA) sponsored a “Pitch Perfect Presentation” Workshop for bio entrepreneurs. This half day event attracted 37 attendees, including BioNJ, NJEDA, speakers and sponsors.
In addition to the networking opportunity, the goal was to help biotech entrepreneurs hone their skills in order to deliver powerful pitches to investors at critical stages of their growth.
Shown above: BioNJ, NJEDA, speakers and sponsors
AJO was pleased to support the event and Fred Bunsa, VP, Client Engagement, was one of five presenters and coaches.
If you’re a “Shark Tank” fan you’ll know the impact a weak presentation can have on the outcome, no matter how good the product or service. So how to deliver a great presentation that gets the result you are seeking?
Key Takeaways to Make Your Pitch Presentation Perfect
After learning why and how to create an elevator pitch, participants broke into groups to practice. Each sub-group was assigned a presenter who facilitated the practice sessions.
Key takeaways for any pitch, whether it’s for a job or to sell a product or service:
- Keep it short and understandable enough that your audience can play back your pitch
- Know your audience and the expectations of audience members. What’s in it for them?
- Know your competition and how you are different
- Grab the audience’s attention with your unique value proposition
- Employ vocal variety (voice pitch, pauses, projection and energy)
- Pay attention to body posture (stand tall, move purposefully, avoid distracting gestures, make eye contact)
- Use visuals – the brain processes visuals 60,000 time faster than text
- Do your homework - before and after your pitch
- Present a high level overview, but a detailed project plan for follow up conversations
- Anticipate questions, including those that probe your weaknesses
And remember ...
To download our elevator pitch template (PDF), click the graphic below.